Join our team!

Saltwater Wine, Stormriders and Red Herring Surf are all part of Wilson Retail Co - a family business with a focus on ‘business for good.’ Everything we do aims to support and empower our youth - and inspire them through authentic, engaging experiences.

BoardCollective is our online store and an online community originally created for our Saltwater Wine, Stormriders and Red Herring Surf customers to access the latest in surf & skate technology, 24/7 and at their fingertips. 

Our stores are inspired by a global vision connected and enabled locally. We partner with the best global brands and our stores products are world class. Our community guide our decisions and our brand and product line ups are tailored to each locality. We have the scale and resources of an established business, yet our goal is to be as nimble, fast and creative as a start-up.

As a family owned business our people, our extended family, come first. Our number one priority is that everyone goes home safe at the end of every day and our business decisions reflect this.

As a team we trust and respect each other - and we support each other, especially in times of need. We are proud of our role and the part we play in our communities and in the development of young adults and future generations.

We value and respect the opportunity to positively influence and the trust that parents of our most junior team members put in us.

We curate the freshest and best in class youth culture & surf / skate brands and products for our friends and customers. To give us a unique offer and point of difference we partner and collaborate with select brand on key categories and we develop and put our name to selected product lines.

Our variety of brands and products and our approach is a key competitive advantage. We have an amazing team who work really hard at what we do. That hard work has been recognised by various industry bodies over the years, a definite highlight was being inducted into the Australian Retail Awards Hall of Fame after winning the Independent Retailer of the Year at the same awards three years in a row!

Here’s a list of our key achievements:

2021 NRA National Retail Awards - Retailer of the Year (Medium)

3 x Australian Retailer of the Year - Australian Surf Industry Awards

5 x NSW Retailer of the Year - Australian Surf Industry Awards

3 x Independent Retailer of the Year - Australian Retail Awards Hall of Fame

Inductee - Australian Retail Awards


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